Project Categories: Residential

In the heart of Old Katamon, on the grounds of the historic nursery, a new residential development is taking shape, offering a rare combination of calm, community, and proximity to the city. Designed by Ilan Pivko, The Nursery redefines urban living in Jerusalem, with thoughtful architecture, natural materials, and a living, breathing environment. It is a place that brings together everyday quality of life with a strong sense of belonging, one that allows you not just to live in the city, but to truly settle into it.

As the agency behind the brand identity of City Boy, we developed a visual and strategic language for a contemporary residential concept tailored to a new generation of urban living. Positioned within Tel Aviv’s evolving cityscape, the project reflects a lifestyle that is dynamic, connected, and effortlessly refined.
Our work captures the spirit of the modern urban resident – independent, design-aware, and in constant motion – translating it into a clear and confident identity that positions City Boy as a distinctive voice within the local residential landscape.

As the agency behind the concept of the Melach HaAretz project, we developed the visual identity for a luxury residential development in Jerusalem. Set within one of the city’s emerging residential areas, the project introduces a contemporary interpretation of Jerusalem living, combining refined architecture, spacious residences, and carefully designed shared spaces. Our work translates the project’s sense of prestige and calm into a cohesive brand language, reflecting its elevated lifestyle and its connection to the timeless character of Jerusalem while positioning it as a desirable destination for both local and international buyers.

SABA is located in the Nordau neighborhood of Kfar Saba, setting a new benchmark for quality of life at the highest standard. Its mixed-use design creates a vibrant urban environment, with safe spaces for children, a green park, convenience retail and lifestyle offerings, and cafés and restaurants at street level. The neighborhood embodies everything the city has always aspired to become וnnovative, urban, leading, and desirable.

Beit Hanaara is a residential concept rooted in organic living—where architecture, nature, and daily life exist in quiet balance. Designed as a living environment rather than just a place to reside, it brings together soft forms, natural materials, and open green spaces to create a slower, more connected way of life. Here, community, wellbeing, and nature flow seamlessly together, shaping a neighborhood that grows and evolves with the people who call it home.

As the developers behind THE GEORGE, we set out to create a new kind of urban destination that reimagines everyday city life.
Designed for both locals and temporary locals, the project brings together living, working, meeting, dining and hospitality into one integrated environment where people can connect, collaborate and celebrate. At the heart of the concept is the SevenEx approach — a framework built around seven key urban experiences that shape the project’s spaces and create an inspiring environment for contemporary city living.