Client: Ran Belinkis & Harel Ben Dror
City Boy is a different kind of real estate company, rooted not in sterile professional values, but the living heart and soul of Tel Aviv. By celebrating the city’s dynamic, ambitious roots, City Boy defies clichés and cultivates a reputation for always being in sync with the quintessential Tel Aviv rhythm. Our goal was to place the company’s pioneering spirit and daring character front and center, rather than resorting to conventional industry strategies that foreground an essentially conservative image of strength and stability. The graffiti-style logo clearly expresses the brand’s creative flair and personal touch, setting City Boy apart in a world of staid, lackluster competitors.