Credits
Agency: Brave
Copywriter: Izhar Har-Lev
Director and Photographer: Ron Kedmi
Executive Producer: keren Kuller
Sound: Soundtrack Studio
Executive Creative Director: Ariel Berenson
Art Direction: Shelly Levavi
Video Photographer: Yossi Moyal
Photographer Assistant: Omri Levy
CGI: Studio 84
Creative Director: Gala Rosenbloom
Production Company: We Lift Production
Editor and Post Production: Matan Cohen Grumi
Lightman: Ofer Orbach
Styling: Micky Mamon
Hair & MakeUp: Guy Tako
Rothschild Continues to Herzl –
Teodor.
With its fresh, youthful vibe, this innovative European-style residential complex presented a unique challenge that transcended eras. Herzl Street, constrained by weighty historical significance and modern industrial associations, is rarely thought of as a home for upscale residential developments. We undertook to reinvent the Herzl narrative, accentuating its modern evolution while allying it with nearby Rothschild Boulevard – the iconic face of upscale Tel Aviv, and one of the most expensive streets in Israel. Our branding strategy foregrounded Herzl Street’s strong urban identity – vivid, colorful, and boldly contemporary – alongside images of prominent figures from Tel Aviv nightlife, with the slogan “Rothschild Continues to Herzl” positioning it as the new Rothschild Boulevard to inspire the next generation of visionaries.
