Project Categories: Retail
Winery
WINERY is one of Israel’s largest historic preservation developments – the iconic Carmel Winery compound in the heart of Rishon LeZion. Blending residences, retail, culture, business, culinary experiences, and heritage, the project redefines the city center through a contemporary urban destination rooted in history. Our work included strategy, branding, and advertising for the project, shaping a cohesive identity across the entire mixed-use development.
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Midtown
As the agency behind the branding of Midtown Jerusalem, we worked on shaping the identity of a major mixed-use development by Israel Canada, located on the historic grounds of the former Sha’are Zedek Hospital on Jaffa Street. The project brings together residential towers, hotels, offices, retail and public institutions, creating a new urban center in the heart of Jerusalem. Inspired by the city’s historic streets and stone architecture, the development blends contemporary urban living with Jerusalem’s unique character.
ela yam
Ela Yam is a seaside destination designed around movement, rhythm, and freedom of choice. Inspired by the natural flow of the ocean, it brings together living, wellness, leisure, and culture into one continuous experience. From quiet moments by the water to vibrant social energy, it offers a dynamic lifestyle that shifts with each moment—allowing people to disconnect, reconnect, and move effortlessly between relaxation, vitality, and expression.
BEL AMI
The branding of Bel Ami, a French brasserie, captures the timeless elegance and relaxed sophistication of classic Parisian dining culture. Inspired by traditional European brasseries, the identity blends refinement with warmth, creating an atmosphere that feels both polished and inviting. The visual language draws from the heritage of French café life—expressed through elegant typography, balanced compositions, and subtle details—evoking a sense of effortless style.
Photography: Noam Prisman
North Park
As the agency shaping the visual language of North Park, we developed a design approach that reflects the project’s balance between urban proximity and natural calm. Located between Tel Aviv and Ramat Hasharon, the neighborhood introduces an elegant residential environment defined by botanical architecture, shared community spaces, and a central piazza. Our work captures this unique positioning, presenting North Park as a refined residential reserve that combines the energy of the city with the tranquility of a green landscape.
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Rainbow
We’ve developed a groundbreaking residential concept that
offers tenants a hotel-like living experience, seamlessly
integrated into a project redefining the new Tel-Aviv coastline.
Barami
Rothschild 10
Rothschild 10 combines luxury residences with a hotel, set within five buildings of high historical importance, offering a unique lifestyle that reflects the very best of both worlds: the finest accommodation providing home comforts at the heart of Tel Aviv, as well as convenient access to the hotel’s exclusive facilities.
Exchange
Exchange Ramat Gan complex is breaking down boundaries
and taking excellence to new heights with a truly stratospheric urban lifestyle experience. State-of-the-art luxury apartment
tower and office towers overlook cosmopolitan surroundings,
embraced by a beautiful green park, vibrant commercial area.
Vertical
As the studio behind the design of the Vertical City project, we worked on shaping the identity of a major mixed-use development by Israel Canada Group in Ramat Gan. Located in the
heart of the Bursa District, the project combines offices, long-term rental housing, student residences, public buildings, and retail, with exceptional access to major transport hubs. Our work reflects the project’s urban intensity, accessibility, and contemporary character, positioning it as a key destination for young families and students, in collaboration with the government initiative Dira Lehashkir.
TOHA TWO
Toha two is set at the heart of Tel Aviv’s business corridor, moments from Sarona, Azrieli, and the city’s central transit hub, redefining what it means to live and work at the center of it all.
The project introduces a new urban landmark — an 80-story, high-rise, mixed-use tower by Ron Arad that seamlessly integrates residential living, workspaces, hospitality, and commercial layers into one cohesive experience. It creates a refined, vertical lifestyle where business, culture, and everyday life converge — offering a dynamic, connected environment that reflects Tel Aviv at its most ambitious, iconic, and forward-thinking.