WINERY is one of Israel’s largest historic preservation developments – the iconic Carmel Winery compound in the heart of Rishon LeZion. Blending residences, retail, culture, business, culinary experiences, and heritage, the project redefines the city center through a contemporary urban destination rooted in history. Our work included strategy, branding, and advertising for the project, shaping a cohesive identity across the entire mixed-use development.
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Project Categories: Mixed Use
Midtown
As the agency behind the branding of Midtown Jerusalem, we worked on shaping the identity of a major mixed-use development by Israel Canada, located on the historic grounds of the former Sha’are Zedek Hospital on Jaffa Street. The project brings together residential towers, hotels, offices, retail and public institutions, creating a new urban center in the heart of Jerusalem. Inspired by the city’s historic streets and stone architecture, the development blends contemporary urban living with Jerusalem’s unique character.
ela yam
Ela Yam is a seaside destination designed around movement, rhythm, and freedom of choice. Inspired by the natural flow of the ocean, it brings together living, wellness, leisure, and culture into one continuous experience. From quiet moments by the water to vibrant social energy, it offers a dynamic lifestyle that shifts with each moment—allowing people to disconnect, reconnect, and move effortlessly between relaxation, vitality, and expression.
Dubnov
Dubnov 4 is set in one of Tel Aviv’s most coveted cultural corridors, moments from Habima, the Cameri, the Museum and Sarona, redefining what it means to live at the center of it all. The project introduces a new urban landmark — a high-rise, mixed-use tower that seamlessly integrates residential living, workspaces, and commercial layers into one cohesive experience. It creates a refined, vertical lifestyle where culture, business, and everyday life converge — offering a dynamic, connected environment that reflects Tel Aviv at its most innovative, sophisticated, and forward-thinking.
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Exchange
Exchange Ramat Gan complex is breaking down boundaries
and taking excellence to new heights with a truly stratospheric urban lifestyle experience. State-of-the-art luxury apartment
tower and office towers overlook cosmopolitan surroundings,
embraced by a beautiful green park, vibrant commercial area.
Vertical
As the studio behind the design of the Vertical City project, we worked on shaping the identity of a major mixed-use development by Israel Canada Group in Ramat Gan. Located in the
heart of the Bursa District, the project combines offices, long-term rental housing, student residences, public buildings, and retail, with exceptional access to major transport hubs. Our work reflects the project’s urban intensity, accessibility, and contemporary character, positioning it as a key destination for young families and students, in collaboration with the government initiative Dira Lehashkir.