Gav Yam – Shape the future.
Gav-Yam’s real estate activities are an integral part of Israel’s history, and today the company is still driving innovative new developments nationwide, including the country’s largest business parks. To celebrate Gav-Yam’s 90th anniversary, the company embarked on a rebranding process with the goal of consolidating its brand image and strategic influence while also emphasizing its size and strength among the local and international business community. Inspired by the slogan “Shape the Future”, we developed a new brand essence and brand language that foregrounded the real people who work at Gav-Yam’s extraordinary campuses, explaining how Gav-Yam helps them to shape the future. By shifting the focus to personal stories, we created a much more involved, attentive brand in touch with its clients’ needs, while highlighting Gav-Yam’s unique ability to meet the requirements of companies and their staff.